Preheat oven to 350 degrees. Grease a 12x18-inch jellyroll pan.
Beat yellow cake mix, water, eggs, and 1/2 cup softened butter together with an electric mixer in a mixing bowl until thoroughly blended, about 2 minutes on medium speed. Pour cake batter into prepared jellyroll pan.
Bake in preheated oven until edges of cake are light brown but middle of cake is still slightly gooey, 15 to 17 minutes.
While cake is baking, mix together brown sugar, cinnamon, vanilla extract, butter and flour together in a large bowl until mixture forms medium crumbs. Remove cake from oven, and press about 3/4 of crumb topping onto top of almost-baked cake. Reserve remaining topping.
Return cake to oven, and bake an additional 10 to 12 minutes, until crumb topping is firm and cake is cooked all the way through.
Remove cake from oven, and sprinkle with remaining crumb topping. Let cake cool to room temperature, and sprinkle with confectioners' sugar. Makes 16 servings. Enjoy!