Heat oven to 375 degrees. Lightly grease cookie sheet.
Unroll dough and and separate dough into 4 rectangles. Firmly press perforations to seal.
Place cheese slices on rectangles; place hot dog on center of each. Fold short sides of dough over hot dogs; roll up each. Press edges to seal. Brush rolls with milk, roll in crushed chips. Place rolls, seam side down, on cookie sheet. Make sure you leave lots of space between rolls as they will puff up a lot.
Bake 15 to 22 minutes or until deep golden brown. If desired serve with mustard, ketchup, salsa or sour cream. Makes 4 servings. Enjoy!